Cost Per Action (CPA) Marketing is also known as Cost Per Acquisition Marketing. It is an affiliate model where the advertiser/vendor pays affiliate/publisher for getting a consumer to take an action. The action is closing a sale, filling out a form, signing into a membership site, downloading an app or obtaining a lead. (The vendor lists their product on an affiliate network.) Typically, CPA is the act of obtaining new clients for vendors by selling products. The following–Pay Per Click (PPC), Pay Per Lead (PPL), Pay Per Download (PPD), Cost Per Impression (CPI) and Cost Per Click (CPC)– are forms of CPA Marketing, but paid per lead, download, impression or click. Google, Facebook, Bing, Amazon, and a slew of other traffic-driving sites, charge affiliates per click, impression or download when they run ads on their platforms. Paid advertising on the aforementioned platforms is a lucrative form of CPA Marketing as the audiences are extremely targeted and the traffic is brought directly to affiliate ads. Affiliates generate an unique link from affiliate networks’ product lists. These links identify affiliate and are most often shortened by programs like bit.ly, prettylink.goo.gl or tiny.URL. The shorteners track links to affiliates. Cookies, phone trackers and promo codes are also ways used to track affiliates’ efforts.
A large percentage of affiliates create a website around CPA offers. Go to MoneySuperMarket.com, a site that generates over $300 million in revenue. This site is entirely built around affiliate offers. It offers valuable money making and money saving tips, while populating every page with loan, credit card, insurance, mortgage and other financially related offers. They are obviously in the financial “vertical” specializing in the all-about money niche. Other prime examples of blog sites that use affiliate product links/ads are neilpatel.com and wirecutter.com
There are three primary ways to market CPA offers, but intricate to this species of marketing is that it is digitally based, meaning the commerce is computative. Upon joining an affiliate network, an affiliate will select a product to promote. The network then generates an unique link with affiliate’s user name in link. The vendor supplies affiliate with an arsenal of media marketing material such as email swipes, banner ads, videos, articles and more. More times than not, the affiliate will add their spin on the material by creating landing pages, bonuses, sales funnels and blog posts to help promote and sell product. Below is a link from Clickbank. The link codes everything to the affiliate, which is how they track what money the affiliate brings in. Do note, CPA affiliates sell not only digital products, but physical ones, which is referred to as e-commerce.
An affiliate link from ClickBank.
If Content is King, Traffic is Queen
Affiliate marketing can very well be compared to playing in the Game of Thrones or, better yet, a game of chess. For in the internet sphere, where content is king and traffic (visitors) is queen, pawns, knights, bishops and rooks might well be looked at as modules of attracting wealth and sovereignty to the monarchy. Each piece is intricate to the whole commonwealth, but have certain inherent and immanent limitations, which is analogist to the type of affiliate marketing methodologies practiced.
Affiliates earn their titles
The Pawn: The pawn is a level one affiliate, who is a bit lowly and contributes just enough to be included in the game, but not enough to create wealth and prosperity. Figuratively speaking, pawns are more than likely beginners and haven’t yet mastered the art of playing internet chess. With little or no strategy, pawns have limited, self-imposed means to acquire the precious gems found upon the wireless landscape that criss-crosses the globe. Reportedly, most affiliate marketers are pawns in need of a marketing method that works and well as the spiritual wherewithal of staying consistent, persistent and focused.
The Knight’s Marketing Method: The knight is a gallant horseman who champions the marketing model of going straight to a bull’s eye. With no fooling around, the knightly affiliate aims for the riches with a lethal dose of sweat equity or healthy budget to get (or purchase) traffic from Facebook, Bing, Google, Taboola, Udimi and others. True to this nobleman’s personality, the knight’s arsenal includes a great cause (product), an opt-in page adroitly offering some sort of lead magnet (freebie), a landing page/sales funnel that entices potential clients to buy, and then the vendor’s actual product purchase page.
To prepare for their money-making crusade, the knight will join a reputable affiliate network (listed below), then select a product based on its gravity or Google Trends. Gravity means how much it is currently selling. Then they will review the vendor’s collateral material. If the vendor has effective email swipes, banner ads, videos, html ads, articles, a strong sales page and commission structure, and is in the vertical they prefer to market, the game is on upon generating their affiliate link. Here are the exact and simple next steps: Create Ad | Choose Mode(s) To Get Traffic | Test Ad | Success. The traffic will likely come from Facebook ads, Google AdSense, Bing or YouTube.
Team DeAngelo makes over $22,000 per month using this knightly method. Click here to watch one of his videos and get to know some of his approaches. He does offer online courses for a reasonable price. His main traffic sources appear to be Facebook, Craig’s List and email marketing. He is considered a Super Affiliate by Max Bounty’s standards and Mobidea, who says, “A Super Affiliate is a top affiliate who is at the acme of their game in the affiliate marketing industry and rises above and beyond other affiliates by having very profitable, successful affiliate marketing programs. They generate the biggest percentage of an affiliate program’s profits.”
Though stellar, stealth and highly regarded, the knightly approach is considered a Level 3 in the internet income game as it does not build sustainable growth that spawns into passive income. The knight here is acting as a bachelor who is highly regarded, but is without a home, since he has no website as his business hub. His investment in this marketing method isn’t a long-term asset like that of a blogger or webmaster creates.
The Bishop’s Marketing Method: The bishop’s marketing method lands at a Level 3 as well, but chess masters have determined it to be a 3.3, just slightly more adept than the knight’s positioning and less than the rook’s approach. The reason for this is that the bishop fuses the best of the two marketing methods but condenses aspects of it. For example, instead of writing a full-on 30 to 50-page blog, the bishop will create a four or five-page blog around each affiliate product they choose to promote. Super Affiliate Pat Flynn says, “Another form of affiliate marketing is what I like to call related affiliate marketing. This is where you have some sort of presence online, whether it’s through a blog, a podcast, videos, or whatever—and you have affiliate links to products related to your niche, but they’re for products you don’t actually use.” Flynn calls the Knight’s Marketing Method, “unrelated marketing.”
The king and queen are each assigned a bishop who has oft been known to have a fellowship with parishioners and townspeople. This epitomizes the bishop marketing method as the marketer tends to outreach to the community by engaging on social media, webinars, podcasts, YouTube, Facebook, Twitter, Instagram and more. This marketer actively builds an audience of followers by contributing helpful information to others. He/she will create a YouTube channel filled with “how to” videos or add useful messages in forums, other blogs or RSS feeds. The bishop’s approach is very targeted and their relationship with the products they advertise is deeper than the knight’s.
Super Affiliate Sean Bagheri practices the bishop method. On his YouTube channel, he regularly outlines how each product he promotes is enlivened, if you will, by having a unique website created, a YouTube channel, a Facebook business page, social media channels….all just for promoting one product. Sean believes paid advertising gets the best results and seemingly favors solo ads. On his incredible blog he reports that he made over $500,000 in 2015 for the CB Passive Income System and then over $600,00 the next year. He goes all in and now has an online affiliate marketing course called Aversity. Here’s a link, if you’d like to learn from a master.
The Rook’s Marketing Method: The Rook’s Marketing Method takes the longest time to cash flow, but is built to create long-term passive income. Patience is needed. In fact, the owners of Income School say it takes on average over 325 days to get a 30-page blog cash flowing. To the contrary, however, many pins on Pinterest suggest a blog can cash flow within 24-hours of having it go live. FYI: Pinterest is considered a blogger’s go-to social media platform as pins last longer than ads on Facebook, and is primarily a women’s platform, and females tend to gravitate to this method of affiliate marketing.
The rook is considered a heavy piece, sharing this description with the queen, because it is built solidly and powerfully and can go in any direction, in as many squares as it so chooses to go. It’s so powerful chess masters most often use rooks to checkmate the enemy king. How does this translate to affiliate marketing?
The Rook Marketing Method towers is above all others in regard to enhancing one’s lifestyle with passive income and you being an authority. It is able to create passive income by virtue of its website being a leading authority site speckled with unique stories and ‘how to’ articles that help others find answers. Not only is the rook an authority by writing 30 to 50 articles on their niche product(s), but are skilled promoters who use attraction marketing on most all social media platforms.
Vendors on affiliate networks provide affiliates with a variety of marketing material. Email swipes, html ads and banner, articles, videos and more. Each affiliate has their unique hyperlink so to tract the sells they bring in. The vendors often have contests of upwards of $50K rewards for meeting set goals. Affiliates will customize sales pages and landing pages for each product. Some will even create entire websites around each product. The links can be shortened and tracked with such programs as bit.ly, tinyurl.com, prettylink.com and more.
How does affiliate marketing work?
Affiliate marketing works much like any sales representative’s position works, though they are not employed by the affiliate network. Let’s say you want to be an affiliate for Walmart. Simply sign into their site, fill out the tax ID and other vital info, and generate links to the product(s) you have an interest in selling. The unique link will track the sales you generate and pay you five to 20 percent typically. Some affiliates will frame entire websites around one offer, or simple place offers on social media networks. If someone purchases from your link, you get paid usually within a week. E-commerce stores are mini Amazon sites that likely specialize in “camping,” let’s say. The affiliate simply populate their webpages with companies product lines, and the affiliate is not responsible for shipping, handling or returns. They are just driving traffic to the goods and services of network companies.
What does affiliate member mean?
An affiliate can be a member of most affiliate networks for free. Some networks, however, prefer you have experience and will ask for proof of success in the industry or, at the least, “how to” knowledge of result-based marketing. Demonstrating your skill-set if a beginner won’t be possible, so a network might ask that you are sponsored by an affiliate with a proven track record. Noticeably on many YouTube videos, Super Affiliates will give their nods to newbies providing they join their training programs. Do note, however, study affiliate marketing before applying so when a network’s representative calls to question what your approach will be, you’ll be armed with the right answers. In other words, have your marketing strategy in place before applying. Also note, as a member of a network, you’re often assigned an affiliate manager who is there to answer any questions. They are there to help make you as success and tell you what forms of traffic are working best on the product(s) you’ve chosen. Your affiliate manager (AM) will guide you from point A to point B. They want your success.
Can you make money online for free?
Yes, yes, yes… you can make money online for free. The top free platforms are YouTube, Instagram, Facebook, Google and Craig’s List. Firstly, join an affiliate program. Many are listed below and all are free to join. Select a vertical you would like to be in such as the animal, health and beauty, Amazon products, make money online sector. Then select a product to promote and get your unique affiliate link. Next create a free landing page on one of the free website builders like Wix, Weebly, Blogger or Word Press. Note all have paid renditions and free. With paid you’ll buy a domain name and hosting, which allows you to be found in search engines then. From there create a YouTube channel and promote the product putting link to site in description. If creating a free video on YouTube isn’t your thing, create a free Facebook or Instagram account and begin marketing link on these platforms. There are plenty of videos that show how to join groups in Facebook and get followers on Instagram. There are many Super Affiliates who prefer free marketing, so it’s doable. Other Super Affiliates attest paid traffic is the best and brings the fastest results. Further, having your own website blog with proper domain name is a great way to start a business online, and would be your business’ main hub for various and sundry ventures into the affiliate world of online marketing.
How do you start an affiliate marketing business?
Starting an affiliate marketing business is easy overall, but does it takes work, developing skill-sets as a marketer and web developer. The first three steps are to decide what vertical and niche you’d like to specialize in, then create a website about the subject matter. Because the “riches are in the niches,” make sure to do proper research on topic and competitors. Go here to discover how to research niches. Next create a website and begin your copyblogging and affiliate marketing business. Write five articles about the affiliate product you decided to promote, then begin social media campaigns about the product. Below you will discover the main traffic-driving methods along with creative ways to bring more visitors to your offer(s). From here create an editorial schedule of keywords you believe you can rank for and write approximately 30 more articles making sure about one-third of each article sales contextually or visually affiliate links to product or related products. In essence, your ultimate go is to become the leading authority on subject matter of choice. This will take time, but it is well work it.
Can I get an affiliate marketing job?
An affiliate by definition is an independent contractor for affiliate programs. They are entrepreneurs who like taking risks and seek freedom from 9 to 5 jobs. So, the answer is you cannot get an affiliate job. You can, however, be hired by an affiliate to be their virtual assistant, copywriter, SEO guru, social media manager, blogger or task runner. Affiliates often outsource gigs on places like Craig’s List, Fiverr, Upwork and other job sites. These places are where you can land temporary work or full-time jobs.
How do I start an affiliate marketing website?
Affiliate websites, AKA blogs, are very easy to start. Click this link for explicate directives on starting a Word Press blog. Word Press is free. You will have to purchase a domain name and hosting, but these costs are very inexpensive. Do note many affiliates don’t have websites, they simply design landing pages that link to affiliate offers. This is a quick and reliable way to make money online, but does not create passive income or a “make money while you sleep” situation. Again, follow link above to go though steps of making a website or go to this resource page to discover other platforms to develop your website on as well as a tone of free resources for creating your site.
How much money can an affiliate make and when do they get paid?
The Affiliate Marketing Dude stated on one of his videos an average income for affiliates is $55,000/year, while Statisa stated it was $49,000/year. Forbes Magazine lists some outlandish amounts an affiliate can make particularly through blogging. These rang from $175.000/month to over several million per month. Notably, the larger copybloggers have dozens of people contributing stories to their websites. This means you can do the same for cheap by hiring out persons from Fiverr and Upwork. If an affiliate has a proven track record, they can get paid immediately by the affiliate network. Most affiliate programs, however, pay every week or every other week.